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In the world of promotional marketing, we're your best friends
Welcome to the latest edition of the Merchandise Mania catalogue.
In an economy such as the one we're all faced with right now, budgets are being cut in almost every department. As we find ourselves trimming the costs down, it seems that marketing always takes the hardest hit of all.
There is however a flaw with this thinking. If we want to increase market share, sales and ultimately profit, we need to market ourselves more. In fact let's be blunt, our marketing needs to be better than our competitors!
Does this mean spending more? Well not necessarily. The real beauty in using promotional merchandise is that it is not only tangible, but it's actually measurable as well.
Think about it – a single page advert in a national newspaper will cost your company thousands of pounds. This ‘investment’ only has a meaningful lifespan of one day, you have no real way of knowing who has seen it and for it to be truly effective, you're probably going to have to run it at least three times.
Place that against giving a gift to a new potential customer. It has a lifespan of at least eight months, you know who's receiving it and you only have to give them the gift once.
The right gift, presented in the right way, will not only save your company thousands of pounds, it will actually increase profits, generate new business and improve upon client retention. Can an advert in the newspaper do all of that?
Merchandise Mania are so much more than mere suppliers of product. We are consultants. We work as partners with our clients to understand exactly what it is they're trying to achieve and then help them to do just that. So by all means, please do take a look at the fabulous array of products in this catalogue, but for a real quality service, please call us to arrange to meet one of our dedicated Account Managers.
You can pick up more insight throughout the year by reading our blogs, available via our website at www.merchandisemania.co.uk
We're excited about the opportunities that this year is going to present to us, and we hope that you'll want us to share them with you.
Simon Patnick
Managing Director.